By Logman Marc   in Journal of Product and Brand Management

ISSN:1061-0421|13|2|94-104

Emerald Group Publishing Ltd‎(2004)‎

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By Logman Marc   in Journal of Product and Brand Management

ISSN:1061-0421|16|4|257-268

Emerald Group Publishing Ltd‎(2007)‎

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By Logman Marc   in Marketing Intelligence & Planning

ISSN:0263-4503|29|7|662-671

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 20.113598