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ISSN:0885-8624|17|2-3|139-150

Emerald Group Publishing Ltd‎(2002)‎

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By Lord Kenneth R.   Putrevu Sanjay   in Journal of Marketing Management

ISSN:0267-257X|14|6|581-590

Routledge Ltd‎(1998)‎

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By Lord Kenneth R.   Gupta Pola B.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|25|3|188-195

Emerald Group Publishing Ltd‎(2010)‎

Access to resources Favorite 2.9368405