By Low George S   Mohr Jakki J   in Journal of Product and Brand Management

ISSN:1061-0421|9|6|389-414

Emerald Group Publishing Ltd‎(2000)‎

Access to resources Favorite 11.086559

By Low George S   Jr Charles W Lamb   in Journal of Product and Brand Management

ISSN:1061-0421|9|6|350-370

Emerald Group Publishing Ltd‎(2000)‎

Access to resources Favorite 11.086559

By Cravens David W   Piercy Nigel F   Low George S   in European Business Review

ISSN:0955-534X|14|4|257-267

Emerald Group Publishing Ltd‎(2002)‎

Access to resources Favorite 9.238799

By Low George S.   Cravens David W.   Grant Ken   Moncrief William C.   in European Journal of Marketing

ISSN:0309-0566|35|5-6|587-611

Emerald Group Publishing Ltd‎(2001)‎

Access to resources Favorite 1.8816296