By Mukherjee Avinandan   Malhotra Neeru   in International Journal of Service Industry Management

ISSN:0956-4233|17|5|444-473

Emerald Group Publishing Ltd‎(2006)‎

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By Malhotra Neeru   Mukherjee Avinandan   in Journal of Services Marketing

ISSN:0887-6045|18|3|162-174

Emerald Group Publishing Ltd‎(2004)‎

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By Malhotra Neeru   Mukherjee Avinandan   in Journal of Marketing Management

ISSN:0267-257X|19|9-10|941-971

Routledge Ltd‎(2003)‎

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By Ackfeldt Anna-Lena   Malhotra Neeru   in European Journal of Marketing

ISSN:0309-0566|47|3-4|353-374

Emerald Group Publishing Ltd‎(2013)‎

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By Budhwar Pawan S.   Varma Arup   Malhotra Neeru   Mukherjee Avinandan   in Journal of Services Marketing

ISSN:0887-6045|23|5|351-362

Emerald Group Publishing Ltd‎(2009)‎

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