By Malthouse Edward   Calder Bobby J.   in The International Journal on Media Management

ISSN:1424-1277|4|4|248-260

Institute for Media and Communications Management, University of St Gallen, Switzerland‎(2002)‎

Access to resources Favorite 12.591387

By Keiningham Timothy L.   Aksoy Lerzan   Malthouse Edward C.   Lariviere Bart   Buoye Alexander   in Journal of Service Management

ISSN:1757-5818|25|3|310-333

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 7.7531424

By Larivière Bart   Joosten Herm   Malthouse Edward C.   Birgelen Marcel van   Aksoy Pelin   Kunz Werner H.   Huang Ming-Hui   in Journal of Service Management

ISSN:1757-5818|24|3|268-293

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 6.2956934

By KeininghamTimothy LeeIpsos Loyalty   Parsippany   New Jersey   USA   CooilBruceGraduate School of Management   Vanderbilt University   Nashville   Tennessee   USA   MalthouseEdward CDepartment of Integrated Marketing Communication   Northwestern University   Evanston   Illinois   USA   LariviereBartCenter for Service Intelligence   Ghent University   Ghent   Belgium   BuoyeAlexanderSchools of Business   Fordham University   Bronx   New York   USA   AksoyLerzanMarketing Department   Fordham University   New York   De KeyserArneDepartment of Management   Innovation and Entrepreneurship   Ghent University   Ghent   Belgium   in Journal of Service Management

ISSN:1757-5818|26|1|2-43

Emerald Group Publishing Ltd‎(2015)‎

Access to resources Favorite 0.8414637