By Manrai Lalita A   Lascu Dana-Nicoleta   Manrai Ajay K   Babb Harold W   in International Marketing Review

ISSN:0265-1335|18|3|270-285

Emerald Group Publishing Ltd‎(2001)‎

Access to resources Favorite 10.349129

By Srinidhi S.   Manrai Ajay K.   in Journal of Modelling in Management

ISSN:1746-5664|8|1|123-139

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 4.5566807

By Lascu Dana-Nicoleta   Manrai Lalita A.   Manrai Ajay K.   in European Journal of Marketing

ISSN:0309-0566|27|11-12|102-120

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 3.2547717

By Lascu Dana-Nicoleta   Manrai Ajay K.   Manrai Lalita A.   Amissah Fabienne Brookman   in Young Consumers: Insight and Ideas for Responsible Marketers

ISSN:1747-3616|14|1|19-40

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 2.6038175