By Mantrala Murali   in Marketing Letters

ISSN:0923-0645|16|1|53-66

Springer Publishing Company ‎(2005)‎

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By Mantrala Murali   in Marketing Letters

ISSN:0923-0645|21|3|255-272

Springer Publishing Company ‎(2010)‎

Access to resources Favorite 22.973639

By Mantrala Murali   Sridhar Shrihari   Dong Xiaodan (Dani)   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|27|3|169-175

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 13.7841835