By Marchegiani Christopher   Phau Ian   in Marketing Intelligence & Planning

ISSN:0263-4503|29|2|108-122

Emerald Group Publishing Ltd‎(2011)‎

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By Marchegiani Christopher   Phau Ian   in Journal of Marketing Communications

ISSN:1466-4445|19|1|22-43

Routledge Ltd‎(2013)‎

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By Marchegiani Christopher   Phau Ian   in The International Review of Retail, Distribution and Consumer Research

ISSN:1466-4402|22|1|27-53

Routledge Ltd‎(2012)‎

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