By Maronick Thomas J   in International Marketing Review

ISSN:0265-1335|12|3|15-30

Emerald Group Publishing Ltd‎(1995)‎

Access to resources Favorite 18.107197

By Maronick Thomas J.   in International Journal of Retail & Distribution Management

ISSN:0959-0552|35|7|556-568

Emerald Group Publishing Ltd‎(2007)‎

Access to resources Favorite 4.5646033

By Maronick Thomas J.   in Journal of Promotion Management

ISSN:1049-6491|11|4|63-80

Haworth Press‎(2006)‎

Access to resources Favorite 4.5646033