By Martínez Eva   Polo Yolanda   in Journal of Product and Brand Management

ISSN:1061-0421|5|3|34-47

Emerald Group Publishing Ltd‎(1996)‎

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By Martínez Eva   Polo Yolanda   in Journal of Consumer Marketing

ISSN:0736-3761|16|5|461-481

Emerald Group Publishing Ltd‎(1999)‎

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By Martínez Eva   Pina José   in Journal of Marketing Communications

ISSN:1466-4445|11|4|263-281

Routledge Ltd‎(2005)‎

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By Martínez Eva   Montaner Teresa   in International Journal of Retail & Distribution Management

ISSN:0959-0552|36|6|477-493

Emerald Group Publishing Ltd‎(2008)‎

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By Martínez Eva   Pina José M   in Journal of Product and Brand Management

ISSN:1061-0421|12|7|432-448

Emerald Group Publishing Ltd‎(2003)‎

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By Martínez Eva   Chernatony Leslie de   in Journal of Consumer Marketing

ISSN:0736-3761|21|1|39-50

Emerald Group Publishing Ltd‎(2004)‎

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By Martínez Eva   Pina José M.   in European Journal of Marketing

ISSN:0309-0566|44|7-8|1182-1205

Emerald Group Publishing Ltd‎(2010)‎

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By Bravo Rafael   Fraj Elena   Martínez Eva   in Young Consumers: Insight and Ideas for Responsible Marketers

ISSN:1747-3616|8|1|58-64

Emerald Group Publishing Ltd‎(2007)‎

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By Fraj Elena   Martínez Eva   Matute Jorge   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|28|5|396-410

Emerald Group Publishing Ltd‎(2013)‎

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By Buil Isabel   Chernatony Leslie de   Martínez Eva   in Journal of Product and Brand Management

ISSN:1061-0421|17|6|384-392

Emerald Group Publishing Ltd‎(2008)‎

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