By Singhapakdi Anusorn   Rawwas Mohammed Y.A.   Marta Janet K   Ahmed Mohd Ismail   in Journal of Consumer Marketing

ISSN:0736-3761|16|3|257-272

Emerald Group Publishing Ltd‎(1999)‎

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By Marta Janet K Mullin   Singhapakdi Anusorn   Attia Ashraf   Vitell Scott J   in International Marketing Review

ISSN:0265-1335|21|1|53-67

Emerald Group Publishing Ltd‎(2004)‎

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By Marta Janet K.M.   Singhapakdi Anusorn   in International Marketing Review

ISSN:0265-1335|22|5|562-577

Emerald Group Publishing Ltd‎(2005)‎

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