By Fraj Elena   Martínez Eva   Matute Jorge   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|28|5|396-410

Emerald Group Publishing Ltd‎(2013)‎

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By Bravo Rafael   Pina José M.   Matute Jorge   in Online Information Review

ISSN:1468-4527|36|5|675-697

Emerald Group Publishing Ltd‎(2012)‎

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By Bravo Rafael   de Chernatony Leslie   Matute Jorge   Pina José M   in The Journal of Brand Management

ISSN:1479-1803|20|7|533-557

Palgrave Macmillan Ltd‎(2013)‎

Access to resources Favorite 9.463703