By Fram Eugene H.   McCarthy Michael S.   in The International Journal of Bank Marketing

ISSN:0265-2323|29|7|555-562

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 14.708286

By McCarthy Michael S   Norris Donald G   in Journal of Product and Brand Management

ISSN:1061-0421|8|4|267-285

Emerald Group Publishing Ltd‎(1999)‎

Access to resources Favorite 5.8253613

By McCarthy Michael S   Fram Eugene H   in Journal of Services Marketing

ISSN:0887-6045|14|6|479-501

Emerald Group Publishing Ltd‎(2000)‎

Access to resources Favorite 5.8253613