By McCaskey Patrick H.   Brady Donald L.   in Journal of Product and Brand Management

ISSN:1061-0421|16|5|358-361

Emerald Group Publishing Ltd‎(2007)‎

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By Kabongo Jean D.   McCaskey Patrick H.   in Journal of Small Business and Enterprise Development

ISSN:1462-6004|18|1|27-42

Emerald Group Publishing Ltd‎(2011)‎

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