By Wilson Hugh N.   McDonald Malcolm H.B.   in European Journal of Marketing

ISSN:0309-0566|35|7-8|815-842

Emerald Group Publishing Ltd‎(2001)‎

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By McDonald Malcolm H.B.   Chernatony Leslie de   Harris Fiona   in European Journal of Marketing

ISSN:0309-0566|35|3-4|335-352

Emerald Group Publishing Ltd‎(2001)‎

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By Thrassou Alkis   Vrontis Demetris   McDonald Malcolm H.B.   in Marketing Intelligence & Planning

ISSN:0263-4503|27|2|268-292

Emerald Group Publishing Ltd‎(2009)‎

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By McDonald Malcolm H. B.   in European Journal of Marketing

ISSN:0309-0566|16|2|3-32

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 9.975186