By McGrath Mary Ann   Jr John F. Sherry   Diamond Nina   in Qualitative Market Research: An International Journal

ISSN:1352-2752|16|1|12-37

Emerald Group Publishing Ltd‎(2013)‎

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By Lowrey Tina M   Otnes Cele C   McGrath Mary Ann   in Qualitative Market Research: An International Journal

ISSN:1352-2752|8|2|176-188

Emerald Group Publishing Ltd‎(2005)‎

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