By McQuitty Shaun   Peterson Robin T   in Journal of Consumer Marketing

ISSN:0736-3761|17|3|233-248

Emerald Group Publishing Ltd‎(2000)‎

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By Huhmann Bruce A.   McQuitty Shaun   in The International Journal of Bank Marketing

ISSN:0265-2323|27|4|270-293

Emerald Group Publishing Ltd‎(2009)‎

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By Sierra Jeremy J   McQuitty Shaun   in Journal of Services Marketing

ISSN:0887-6045|19|6|392-400

Emerald Group Publishing Ltd‎(2005)‎

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