By McTavish Ronald   in European Journal of Marketing

ISSN:0309-0566|1|2|42-53

Emerald Group Publishing Ltd‎(1967)‎

Access to resources Favorite 24.199656

By McTavish Ronald   in European Journal of Marketing

ISSN:0309-0566|18|6-7|30-42

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 24.199656

By McTavish Ronald   in Management Decision

ISSN:0025-1747|26|5|9-12

Emerald Group Publishing Ltd‎(1988)‎

Access to resources Favorite 24.199656

By Barnes James G.   McTavish Ronald   in European Journal of Marketing

ISSN:0309-0566|17|6|16-33

Emerald Group Publishing Ltd‎(1993)‎

Access to resources Favorite 17.236534