By McWilliam Gil   in Marketing Intelligence & Planning

ISSN:0263-4503|15|2|60-70

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 21.345114

By Lomax Wendy   McWilliam Gil   in Journal of Marketing Management

ISSN:0267-257X|17|3-4|391-406

Routledge Ltd‎(2001)‎

Access to resources Favorite 18.154903