By Mcdonald Gael M.   in European Business Review

ISSN:0955-534X|21|4|344-372

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 18.64817

By McDonald Gael M.   Killerby Shaun   Maplesden Frances   Rolland Deborah   in Journal of Product and Brand Management

ISSN:1061-0421|16|6|386-400

Emerald Group Publishing Ltd‎(2007)‎

Access to resources Favorite 2.8809004

By McDonald Gael M.   Roberts C.J.   in European Journal of Marketing

ISSN:0309-0566|24|8|6-19

Emerald Group Publishing Ltd‎(1990)‎

Access to resources Favorite 2.8809004