By Merlo Omar   in European Journal of Marketing

ISSN:0309-0566|45|7-8|1152-1171

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 18.425117

By McPhillips Simon   Merlo Omar   in The Marketing Review

ISSN:1469-347X|8|3|237-253

Westburn Publishers Ltd‎(2008)‎

Access to resources Favorite 13.819792

By Merlo Omar   Whitwell Gregory J.   Lukas Bryan A.   in Journal of Strategic Marketing

ISSN:1466-4488|12|4|207-218

Routledge Ltd‎(2004)‎

Access to resources Favorite 10.132862