By Puncheva-Michelotti Petya   Michelotti Marco   in Marketing Intelligence & Planning

ISSN:0263-4503|28|3|249-274

Emerald Group Publishing Ltd‎(2010)‎

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By Puncheva-Michelotti Petya   Michelotti Marco   in Journal of Business Strategy

ISSN:0275-6668|35|4|3-10

Emerald Group Publishing Ltd‎(2014)‎

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