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ISSN:1522-8916|8|2|41-59

Haworth Press‎(2007)‎

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By Milner Laura M.   in Journal of International Consumer Marketing

ISSN:0896-1530|17|2-3|73-91

Haworth Press‎(2005)‎

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By Milner Laura M   Fodness Dale   in International Marketing Review

ISSN:0265-1335|13|4|40-51

Emerald Group Publishing Ltd‎(1996)‎

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