By Mishra Shashi Shekhar   Saji K.B.   in Journal of Product and Brand Management

ISSN:1061-0421|22|1|52-64

Emerald Group Publishing Ltd‎(2013)‎

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By Saji K.B.   Mishra Shashi Shekhar   in Journal of Product and Brand Management

ISSN:1061-0421|22|1|18-29

Emerald Group Publishing Ltd‎(2013)‎

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By Mishra Shashi Shekhar   Saji K.B.   in Marketing Intelligence & Planning

ISSN:0263-4503|31|2|160-178

Emerald Group Publishing Ltd‎(2013)‎

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By Saji K. B.   Mishra Shashi Shekhar   in Journal of Strategic Marketing

ISSN:1466-4488|20|2|165-183

Routledge Ltd‎(2012)‎

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