By O'Malley Lisa   Mitussis Darryn   in Journal of Strategic Marketing

ISSN:1466-4488|10|3|225-238

Routledge Ltd‎(2002)‎

Access to resources Favorite 17.925854

By Mitussis Darryn   O'Malley Lisa   Patterson Maurice   in European Journal of Marketing

ISSN:0309-0566|40|5-6|572-589

Emerald Group Publishing Ltd‎(2006)‎

Access to resources Favorite 15.365018

By Moufahim Mona   Humphreys Michael   Mitussis Darryn   Fitchett James   in Journal of Marketing Management

ISSN:0267-257X|23|5-6|537-558

Routledge Ltd‎(2007)‎

Access to resources Favorite 12.804182