By Kobinah Thomas   Mizerski Dick   Mizerski Katherine   in Asia Pacific Journal of Marketing and Logistics

ISSN:1355-5855|15|1-2|39-50

Emerald Group Publishing Ltd‎(2003)‎

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By Pettigrew Simone   Mizerski Katherine   Donovan Robert   in Journal of Consumer Marketing

ISSN:0736-3761|22|6|306-312

Emerald Group Publishing Ltd‎(2005)‎

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