By Lievens A   Moenaert R.K.   in European Journal of Marketing

ISSN:0309-0566|34|9-10|1078-1110

Emerald Group Publishing Ltd‎(2000)‎

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By Lievens A   Moenaert R.K.   in The International Journal of Bank Marketing

ISSN:0265-2323|19|2|68-88

Emerald Group Publishing Ltd‎(2001)‎

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