By Low George S.   Cravens David W.   Grant Ken   Moncrief William C.   in European Journal of Marketing

ISSN:0309-0566|35|5-6|587-611

Emerald Group Publishing Ltd‎(2001)‎

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By Moncrief William C   Cravens David W   in Marketing Intelligence & Planning

ISSN:0263-4503|17|7|329-332

Emerald Group Publishing Ltd‎(1999)‎

Access to resources Favorite 3.306964

By Moncrief William C   Babakus Emin   Cravens David W   Johnston Mark   in European Journal of Marketing

ISSN:0309-0566|31|11-12|786-798

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 2.755803

By Marshall Greg W   Lassk Felicia G   Moncrief William C   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|19|5|337-343

Emerald Group Publishing Ltd‎(2004)‎

Access to resources Favorite 2.755803