By Yang B Rachel   Ahmadi Reza H   Monroe Kent B   in Journal of Product and Brand Management

ISSN:1061-0421|7|5|433-440

Emerald Group Publishing Ltd‎(1998)‎

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By Kung Mui   Monroe Kent B   Cox Jennifer L   in Journal of Product and Brand Management

ISSN:1061-0421|11|5|274-288

Emerald Group Publishing Ltd‎(2002)‎

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By Xia Lan   Monroe Kent B.   in International Journal of Retail & Distribution Management

ISSN:0959-0552|37|8|680-694

Emerald Group Publishing Ltd‎(2009)‎

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By Herrmann Andreas   Xia Lan   Monroe Kent B.   Huber Frank   in Journal of Product and Brand Management

ISSN:1061-0421|16|1|49-58

Emerald Group Publishing Ltd‎(2007)‎

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