By Moosmayer Dirk   in Higher Education

ISSN:0018-1560|62|1|49-67

Springer Publishing Company ‎(2011)‎

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By Moosmayer Dirk C.   Fuljahn Alexandre   in Journal of Consumer Marketing

ISSN:0736-3761|27|6|543-549

Emerald Group Publishing Ltd‎(2010)‎

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By Moosmayer Dirk C.   Fuljahn Alexandre   in Journal of Product and Brand Management

ISSN:1061-0421|22|3|200-207

Emerald Group Publishing Ltd‎(2013)‎

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