By Lim Ming   Moufahim Mona   in Journal of Marketing Management

ISSN:0267-257X|27|7-8|656-674

Routledge Ltd‎(2011)‎

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By Moufahim Mona   Lim Ming   in Journal of Marketing Management

ISSN:0267-257X|25|7-8|763-776

Routledge Ltd‎(2009)‎

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By Moufahim Mona   Chatzidakis Andreas   in Consumption, Markets and Culture

ISSN:1025-3866|15|3|287-305

Routledge Ltd‎(2012)‎

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By Moufahim Mona   Humphreys Michael   Mitussis Darryn   Fitchett James   in Journal of Marketing Management

ISSN:0267-257X|23|5-6|537-558

Routledge Ltd‎(2007)‎

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