By Jensen Schau Hope   Muñiz Albert   in Journal of Strategic Marketing

ISSN:1466-4488|14|1|19-33

Routledge Ltd‎(2006)‎

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By Antorini Yun Mi   Muñiz Albert M.   in Research-Technology Management

ISSN:1930-0166|56|3|21-28

Industrial Research Institute, Inc‎(2013)‎

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