By González-Benito Óscar   González-Benito Javier   Muñoz-Gallego Pablo A.   in European Journal of Marketing

ISSN:0309-0566|43|3-4|500-522

Emerald Group Publishing Ltd‎(2009)‎

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By González-Benito Óscar   Bustos-Reyes César   Muñoz-Gallego Pablo   in Marketing Letters

ISSN:0923-0645|18|1-2|45-59

Springer Publishing Company ‎(2007)‎

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By Cruz Pedro   Neto Lineu Barretto Filgueiras   Muñoz-Gallego Pablo   Laukkanen Tommi   in The International Journal of Bank Marketing

ISSN:0265-2323|28|5|342-371

Emerald Group Publishing Ltd‎(2010)‎

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