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ISSN:1061-0421|9|3|179-192

Emerald Group Publishing Ltd‎(2000)‎

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By Muehling Darrel D.   in Journal of Marketing Communications

ISSN:1466-4445|19|2|98-113

Routledge Ltd‎(2013)‎

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By Maldonado Rachel   Muehling Darrel D.   in Journal of Promotion Management

ISSN:1049-6491|12|2|77-91

Haworth Press‎(2006)‎

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By Muehling Darrel D.   Laczniak Russell N.   in Journal of Marketing Communications

ISSN:1466-4445|2|2|67-82

Routledge Ltd‎(1996)‎

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By Bolls Paul D.   Muehling Darrel D.   Yoon Kak   in Journal of Marketing Communications

ISSN:1466-4445|9|1|17-28

Routledge Ltd‎(2003)‎

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By Yoon Kak   Muehling Darrel D.   Cho Chong Hyuk   in Journal of Marketing Communications

ISSN:1466-4445|2|4|231-245

Routledge Ltd‎(1996)‎

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