By Muehling Darrel D.   in Journal of Marketing Communications

ISSN:1466-4445|19|2|98-113

Routledge Ltd‎(2013)‎

Access to resources Favorite 22.399227

By Maldonado Rachel   Muehling Darrel D.   in Journal of Promotion Management

ISSN:1049-6491|12|2|77-91

Haworth Press‎(2006)‎

Access to resources Favorite 18.177685

By Muehling Darrel D.   Laczniak Russell N.   in Journal of Marketing Communications

ISSN:1466-4445|2|2|67-82

Routledge Ltd‎(1996)‎

Access to resources Favorite 15.377781

By Bolls Paul D.   Muehling Darrel D.   Yoon Kak   in Journal of Marketing Communications

ISSN:1466-4445|9|1|17-28

Routledge Ltd‎(2003)‎

Access to resources Favorite 13.999517

By Yoon Kak   Muehling Darrel D.   Cho Chong Hyuk   in Journal of Marketing Communications

ISSN:1466-4445|2|4|231-245

Routledge Ltd‎(1996)‎

Access to resources Favorite 13.999517

By Vaidyanathan Rajiv   Aggarwal Praveen   Jr Donald E Stem   Muehling Darrel D   Umesh U.N.   in Journal of Product and Brand Management

ISSN:1061-0421|9|3|179-192

Emerald Group Publishing Ltd‎(2000)‎

Access to resources Favorite 2.756528