By Mukherji Jyotsna   in Journal of Marketing Communications

ISSN:1466-4445|11|4|247-262

Routledge Ltd‎(2005)‎

Access to resources Favorite 21.68418

By Mukherji Ananda   Mukherji Jyotsna   in Management Decision

ISSN:0025-1747|36|4|265-273

Emerald Group Publishing Ltd‎(1998)‎

Access to resources Favorite 17.347343

By Mukherji Ananda   Francis John D.   Mukherji Jyotsna   in Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness

ISSN:1059-5422|19|3|185-202

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 11.926298