By Azevedo Ana   Drost Ellen A   Mullen Michael R   in Cross Cultural Management

ISSN:1352-7606|9|1|19-29

Emerald Group Publishing Ltd‎(2002)‎

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By Sheng Shirley Ye   Mullen Michael R.   in International Marketing Review

ISSN:0265-1335|28|2|163-182

Emerald Group Publishing Ltd‎(2011)‎

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By Budeva Desislava G.   Mullen Michael R.   in European Journal of Marketing

ISSN:0309-0566|48|7-8|1209-1238

Emerald Group Publishing Ltd‎(2014)‎

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By Hooper Daire   Coughlan Joseph   Mullen Michael R.   in Journal of Services Marketing

ISSN:0887-6045|27|4|271-280

Emerald Group Publishing Ltd‎(2013)‎

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