By Sheng Shirley Ye   Mullen Michael R.   in International Marketing Review

ISSN:0265-1335|28|2|163-182

Emerald Group Publishing Ltd‎(2011)‎

Access to resources Favorite 11.116759

By Budeva Desislava G.   Mullen Michael R.   in European Journal of Marketing

ISSN:0309-0566|48|7-8|1209-1238

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 10.159042

By Hooper Daire   Coughlan Joseph   Mullen Michael R.   in Journal of Services Marketing

ISSN:0887-6045|27|4|271-280

Emerald Group Publishing Ltd‎(2013)‎

Access to resources Favorite 10.159042

By Azevedo Ana   Drost Ellen A   Mullen Michael R   in Cross Cultural Management

ISSN:1352-7606|9|1|19-29

Emerald Group Publishing Ltd‎(2002)‎

Access to resources Favorite 2.2376916