By Wilkie William L.   Murphy Patrick E.   in Journal of Historical Research in Marketing

ISSN:1755-750X|5|1|124-140

Emerald Group Publishing Ltd‎(2013)‎

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By Murphy Patrick E.   Laczniak Gene R.   Wood Graham   in European Journal of Marketing

ISSN:0309-0566|41|1-2|37-57

Emerald Group Publishing Ltd‎(2007)‎

Access to resources Favorite 9.142618