By Muthaly Siva   Ratnatunga Janek   Schroder William   in British Food Journal

ISSN:0007-070X|101|2|108-131

Emerald Group Publishing Ltd‎(1999)‎

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By Ha Hong-Youl   Janda Swinder   Muthaly Siva K.   in European Journal of Marketing

ISSN:0309-0566|44|7-8|997-1016

Emerald Group Publishing Ltd‎(2010)‎

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By Ha Hong-Youl   John Joby   Janda Swinder   Muthaly Siva   in European Journal of Marketing

ISSN:0309-0566|45|4|673-691

Emerald Group Publishing Ltd‎(2011)‎

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By Lai Angel Po Cheung   Gibson Paul   Muthaly Siva   in The International Journal of Educational Management

ISSN:0951-354X|28|5|590-609

Emerald Group Publishing Ltd‎(2014)‎

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By Ha Hong-Youl   Muthaly Siva K.   Akamavi Raphaël K.   in European Journal of Marketing

ISSN:0309-0566|44|6|874-904

Emerald Group Publishing Ltd‎(2010)‎

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