By Muzellec Laurent   Lambkin Mary   in Journal of Product and Brand Management

ISSN:1061-0421|16|5|321-333

Emerald Group Publishing Ltd‎(2007)‎

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By Lambkin Mary   Muzellec Laurent   in The International Journal of Bank Marketing

ISSN:0265-2323|26|5|328-352

Emerald Group Publishing Ltd‎(2008)‎

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By Muzellec Laurent   Lambkin Mary   in European Journal of Marketing

ISSN:0309-0566|40|7-8|803-824

Emerald Group Publishing Ltd‎(2006)‎

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By Muzellec Laurent   Lambkin Mary   in Journal of Strategic Marketing

ISSN:1466-4488|16|4|283-299

Routledge Ltd‎(2008)‎

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By Muzellec Laurent   Lynn Theodore   Lambkin Mary   in European Journal of Marketing

ISSN:0309-0566|46|6|811-826

Emerald Group Publishing Ltd‎(2012)‎

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