By Myers Chris A.   in Journal of Promotion Management

ISSN:1049-6491|12|2|3-17

Haworth Press‎(2006)‎

Access to resources Favorite 15.04901

By Myers Chris A   in Journal of Product and Brand Management

ISSN:1061-0421|12|1|39-51

Emerald Group Publishing Ltd‎(2003)‎

Access to resources Favorite 3.355198

By Yan Ruiliang   Myers Chris Anthony   Wang John   in Journal of Product and Brand Management

ISSN:1061-0421|21|6|475-485

Emerald Group Publishing Ltd‎(2012)‎

Access to resources Favorite 2.0131187