By Na Woon Bong   Marshall Roger   Keller Kevin Lane   in Journal of Product and Brand Management

ISSN:1061-0421|8|3|170-184

Emerald Group Publishing Ltd‎(1999)‎

Access to resources Favorite 13.237157

By Na WoonBong   Marshall Roger   in Journal of Product and Brand Management

ISSN:1061-0421|14|1|49-56

Emerald Group Publishing Ltd‎(2005)‎

Access to resources Favorite 4.742361

By Na WoonBong   Marshall Roger   Woodside Arch G.   in Qualitative Market Research: An International Journal

ISSN:1352-2752|12|2|153-170

Emerald Group Publishing Ltd‎(2009)‎

Access to resources Favorite 3.3874009