By Naidoo Vik   Wu Terry   in Journal of Marketing Management

ISSN:0267-257X|27|11-12|1117-1141

Routledge Ltd‎(2011)‎

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By Naidoo Vik   Wu Terry   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|29|6|546-558

Emerald Group Publishing Ltd‎(2014)‎

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