By Apelbaum Eidan   Gerstner Eitan   Naik Prasad A   in Journal of Product and Brand Management

ISSN:1061-0421|12|3|154-165

Emerald Group Publishing Ltd‎(2003)‎

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By Kamakura Wagner   Mela Carl   Ansari Asim   Bodapati Anand   Fader Pete   Iyengar Raghuram   Naik Prasad   Neslin Scott   Sun Baohong   Verhoef Peter   Wedel Michel   Wilcox Ron   in Marketing Letters

ISSN:0923-0645|16|3-4|279-291

Springer Publishing Company ‎(2005)‎

Access to resources Favorite 5.269008