By Nataraajan Rajan   in International Journal of Advanced Media and Communication

ISSN:1462-4613|1|2|103-110

Inderscience Publishers‎(2006)‎

Access to resources Favorite 22.963005

By Boulton William R   Nataraajan Rajan   in European Journal of Marketing

ISSN:0309-0566|37|3-4|461-475

Emerald Group Publishing Ltd‎(2003)‎

Access to resources Favorite 16.074102

By Nataraajan Rajan   Angur Madhukar G.   in The Journal of Business and Industrial Marketing

ISSN:0885-8624|29|6|469-475

Emerald Group Publishing Ltd‎(2014)‎

Access to resources Favorite 14.9257

By Angur Madhukar G   Nataraajan Rajan   Jr John S Jahera   in The International Journal of Bank Marketing

ISSN:0265-2323|17|3|116-125

Emerald Group Publishing Ltd‎(1999)‎

Access to resources Favorite 11.481503