By Nelson Michelle R.   Paek Hye-Jin   in International Marketing Review

ISSN:0265-1335|24|1|64-86

Emerald Group Publishing Ltd‎(2007)‎

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By Paek Hye-Jin   Nelson Michelle R.   in Journal of Promotion Management

ISSN:1049-6491|13|1-2|145-167

Haworth Press‎(2007)‎

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By KEUM HEEJO   DEVANATHAN NARAYAN   DESHPANDE SAMEER   NELSON MICHELLE R.   SHAH DHAVAN V.   in Political Communication

ISSN:1091-7675|21|3|369-391

Routledge Ltd‎(2004)‎

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