By Newell Stephen J.   Henderson Kenneth V.   in Journal of Marketing Communications

ISSN:1466-4445|4|4|237-248

Routledge Ltd‎(1998)‎

Access to resources Favorite 10.509703

By Goldsmith Ronald E   Newell Stephen J   in Journal of Product and Brand Management

ISSN:1061-0421|6|3|163-174

Emerald Group Publishing Ltd‎(1997)‎

Access to resources Favorite 2.8099072