By Ngo Liem Viet   O'Cass Aron   in European Business Review

ISSN:0955-534X|22|5|496-514

Emerald Group Publishing Ltd‎(2010)‎

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By O'Cass Aron   Ngo Liem Viet   in Journal of Services Marketing

ISSN:0887-6045|25|7|489-496

Emerald Group Publishing Ltd‎(2011)‎

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By Ngo Liem Viet   O'Cass Aron   in Journal of Marketing Management

ISSN:0267-257X|28|1-2|173-187

Routledge Ltd‎(2012)‎

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By O'Cass Aron   Ngo Liem Viet   in European Journal of Marketing

ISSN:0309-0566|41|7-8|868-887

Emerald Group Publishing Ltd‎(2007)‎

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By O'Cass Aron   Ngo Liem Viet   Siahtiri Vida   in Journal of Strategic Marketing

ISSN:1466-4488|20|6|463-481

Routledge Ltd‎(2012)‎

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By Heirati Nima   O'Cass Aron   Ngo Liem Viet   in Journal of Strategic Marketing

ISSN:1466-4488|21|1|82-98

Routledge Ltd‎(2013)‎

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By Siahtiri Vida   O'Cass Aron   Ngo Liem Viet   in Journal of Strategic Marketing

ISSN:1466-4488|22|5|379-395

Routledge Ltd‎(2014)‎

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