By Narteh Bedman   Odoom Raphael   in Services Marketing Quarterly

ISSN:1533-2969|36|2|112-135

Routledge Ltd‎(2015)‎

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By Narteh Bedman   Odoom Raphael   Braimah Mahama   Buame Samuel   in Journal of Product and Brand Management

ISSN:1061-0421|21|7|516-528

Emerald Group Publishing Ltd‎(2012)‎

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